Logo history
After more than 20 years, the company AMBRA Sistemi has decided t...
After more than 20 years, the company AMBRA Sistemi has decided to radically change its company logo, drawing inspiration from the origin of the choice of its name.
Amber is a resin produced by conifers that gets fossilized and in some case solidifies storing in its interior plant, fungal or animal remains.
It 'a translucent gemstone and its color can vary from yellow, to red, to brown up to the green.
It’s the first element discovered with electrical properties and has already been recognized in 600 B.C. by the greek philosopher Thales, who called it elektron.
From here was originated the word electricity.
In our logo we wanted to represent two stylized amber stones, alongside an orange dot within the word AMBRA, to represent and remember the ability of this resin to keep insects and plant remains for hundreds of millions of years.
The name AMBRA Sistemi is therefore an acknowledgment to this material that allows us to discover the past and look optimistically to the future, thanks to more and more innovative electronic solutions.